Soltech

Soltech is a leading software development company in IT services and IT consulting, headquartered in Atlanta, Georgia, with 51–200 employees. It offers custom software, staff augmentation, and product strategy services to growth-stage and enterprise organizations.

Challenge

Soltech had already invested heavily in high-quality educational content, including assets like "AI for Business: Practical Applications," "How to Build an AI MVP," and "What CTOs Need to Know About Modern Data Architecture." But their demand generation team faced two key issues:

1. The content wasn't reaching their ICP — technical buyers, CTOs, and product leads at companies evaluating software development partners.
2. Paid ad costs were increasing, with no guarantee of quality. Many clicks weren't converting, and landing page traffic didn't stick.

What LeadSpot did

Soltech engaged LeadSpot to run a multi-touch gated content program. The structure was simple: leads had to download two or more of the six Soltech assets promoted across LeadSpot's network of opt-in B2B research portals. This format increased brand recall, positioned Soltech as a trusted authority, and pre-qualified each lead based on demonstrated interest.

Each landing page included full lead opt-in, custom qualifying questions, bot detection, human verification, and custom segmentation by job title, seniority, region, industry, installed tech, and number of users. Distribution networks included CIO Applications Weekly, DevOps Digest Research Hub, and the AI for Business Leaders Portal (EU & US editions).

Within the first week of launch, Soltech received their first batch of leads — each having downloaded two or more high-value assets.

Results

• 6% SQO (Sales Qualified Opportunity) conversions (from multi-touch HQLs)
• 260% increase in traffic to key services pages featured in the campaign
• 140% reduction in paid ad CPL via strategic budget reallocation
• 95% lead match rate to Soltech's ICP filters (CTOs, Heads of Engineering, DevOps)

Why it worked

The multi-asset download requirement increased brand familiarity and content retention. Assets were delivered directly to niche, opt-in technical communities, custom targeting ensured every lead matched Soltech's audience filters, and weekly pacing gave Soltech's SDRs time to properly engage and follow up.

Soltech didn't need new content. They needed better distribution — and a flexible, performance-based model delivered traffic, trust, and pipeline fast.