Steryon

Steryon is a cybersecurity startup headquartered in Barcelona, Spain, with 5–10 employees.

Challenge

Steryon had recently secured a new round of seed funding and was eager to double down on outbound testing. Their internal team had built strong foundations — sharp personalization at scale, solid email cadences, and a clear understanding of their audience — but over the prior 90 days, performance had dropped off a cliff. Replies dried up and engagement tanked.

In a space like cybersecurity, that's not good enough. Every CISO and security team inbox gets thousands of emails a week. LeadSpot discovered that Steryon's email authentication (DKIM) setup needed correcting, their ICP was too broad and not segmented by behavior, their messaging focused on the "what" not the "why," and they weren't using intent data or behavioral signals to time their sends.

What LeadSpot did

In just three weeks, LeadSpot rebuilt Steryon's outbound foundation:

• Rebuilt the ICP with segmentation based on recent intent and tech engagement behaviors
• Corrected their DKIM setup for better deliverability
• Rewrote the messaging to highlight Steryon's true differentiators
• Personalized prospect videos using each prospect's actual website, plus a second video explaining how Steryon can help them specifically
• Optimized timing using AI intent signals and send time enrichment

The first meeting was landed with a personalized cold email, a custom landing page featuring a video reviewing Steryon's website and value prop, and a customized follow-up video.

Results

• 11% reply rates across key verticals
• Up to 68% positive reply rates in high-performing campaigns
• 40%+ increase in open rates with personalized videos
• 26% video-to-booked meeting conversion rate via custom landing pages
• 7 new qualified opportunities sourced
• $650,000 in pipeline created in just 90 days
• No long-term commitment required — Steryon opted for a flexible 3-month partnership with the ability to pause and return

Why it worked

LeadSpot's approach is not just cold email. It's a personalized outbound engine backed by intent data and enrichment tools, creatively personalized videos and landing pages with real human inputs, and targeted prospect journeys that feel handcrafted — because they are. Steryon went from outbound fatigue to new conversations with top-tier security teams.